GoGlobal Expo Overview
With rapid industrial upgrading and intensifying
domestic competition, an increasing number of
companies recognize that 'if you don't go global, you risk falling behind.' A vast ecosystem of manu- facturers, emerging cross-border e-commerce
brands and fast-growing technology firms are expanding abroad at an unprecedented pace.
Backed by solid capital reserves, strategic ambition and supportive government policies,
China’s enterprises stand at a pivotal juncture in their internationalization journey.
With rapid industrial upgrading and intensifying domestic competition, an increasing number of companies recognize that 'if you don't go global, you risk falling behind. A vast ecosystem of manu-facturers, emerging cross-border e-commerce brands and fast-growing technology firms are expanding abroad at an unprecedented pace. Backed by solid capital reserves, strategic ambition and supportive government policies,
Companies commonly encounter complex market and policy choices, heightened legal and tax compliance risks, logistics and supply-chain inefficiencies, and
substantial challenges in localization and brand
building. These systemic issues create an urgent
demand for trusted local partners and professional services.
Yet internationalization is not without formidable obstacles.
Companies commonly encounter complex market and policy choices, heightened legal and tax compliance risks, logistics and supply - chain inefficiencies, and substantial challenges in localization and brand building. These systemic issues create an urgent demand for trusted local partners and professional services.
More than a traditional trade show, GoGlobal is a one-stop platform for generating and delivering practical solutions — a true global hub of outbound resources that provides participants with the strategic perspectives and connections necessary to transform their international trajectories.
To realize this mission, GoGlobal has meticulously designed four flagship pavilions that together cover the full lifecycle needs of enterprises going global:
The Launchpad Pavilion concentrates on high-level strategic planning, convening foreign investment promotion agencies, local Chinese-language landing
partners, policy experts, cross-border payment providers and capital institutions to supply companies with
systematic momentum and strategic support for their international journeys.
The Shield Pavilion focuses on comprehensive compli- ance and risk management, bringing together leading law firms, accounting firms, HR service providers, data security specialists and certification bodies to establish a robust protective framework for stable overseas expan- sion.
The Ignite Growth Pavilion is dedicated to solving brand expansion and user-acquisition challenges. It gathers major global e-commerce platforms, digital marketing agencies and channel partners, KOL networks,cross-border livestream operators, independent store- front builders and AI solution providers to fully empow- er market entry and business growth worldwide.
The Frontier Nexus Pavilion reimagines supply-chain efficiency and resilience by integrating international logistics carriers, overseas warehousing services, customs and trade compliance experts, supply-chain finance platforms and after-sales systems — helping enterprises build efficient, reliable and cost-effective cross-border fulfillment networks.
The GoGlobal Expo 2026 has been launched to meet this need.
More than a traditional trade show, GoGlobal is a one-stop platform for generating and delivering practical solutions — a true global hub of outbound resources that provides participants with the strategic perspectives and connections necessary to transform their international trajectories.
To realize this mission, GoGlobal has meticulously designed four flagship pavilions that together cover the full lifecycle needs of enterprises going global:
The Launchpad Pavilion
The Launchpad Pavilion concentrates on high-level strategic planning, convening foreign investment promotion agencies, local Chinese-language landing partners, policy experts, cross-border payment providers and capital institutions to supply companies with systematic momentum and strategic support for their international journeys.
The Shield Pavilion
The Shield Pavilion focuses on comprehensive compli-ance and risk management, bringing together leading law firms, accounting firms, HR service providers, data security specialists and certification bodies to establish a robust protective framework for stable overseas expan- sion.
The Ignite Growth Pavilion
The Ignite Growth Pavilion is dedicated to solving brand expansion and user-acquisition challenges. It gathers major global e-commerce platforms, digital marketing agencies and channel partners, KOL networks,cross-border livestream operators, independent store- front builders and AI solution providers to fully empow- er market entry and business growth worldwide.
The Frontier Nexus Pavilion
The Frontier Nexus Pavilion reimagines supply-chain efficiency and resilience by integrating international logistics carriers, overseas warehousing services, customs and trade compliance experts, supply-chain finance platforms and after-sales systems—helping enterprises build efficient, reliable and cost-effective cross-border fulfillment networks.
Participating in GoGlobal delivers unparalleled develop- ment opportunities: within just three days you can efficiently meet a concentrated pool of high-quality prospects and substantially reduce customer-acquisition costs. Through curated matchmaking sessions, executive roundtables and signing ceremonies organized by the summit, you will directly engage target partners and accelerate project implementation. Even more importantly, showcasing your capabilities on this premium industry platform signals your leadership and professional authority to the entire sector.
More than 70% of participants are expected to be founders, CEOs, heads of international business, market- ing directors and CFOs from firms with annual revenues exceeding RMB 50 million, high-growth cross-bordere-commerce brands and manufacturers undergoing strategic transformation. These elite attendees not only bring concrete procurement and service needs, they also possess on-site decision-making authority — making them high-value partners worthy of deep engagement.
We apply the highest standards in selecting exhibiting service providers to ensure the presence of top-tier specialists in every vertical.
Participating in GoGlobal delivers unparalleled develop- ment opportunities: within just three days you can efficiently meet a concentrated pool of high-quality prospects and substantially reduce customer-acquisition costs. Through curated matchmaking sessions, executive roundtables and signing ceremonies organized by the summit, you will directly engage target partners and accelerate project implementation. Even more importantly, showcasing your capabilities on this premium industry platform signals your leadership and professional authority to the entire sector.
Admission for attendees is equally strict:
More than 70% of participants are expected to be founders, CEOs, heads of international business, market- ing directors and CFOs from firms with annual revenues exceeding RMB 50 million, high-growth cross-bordere-commerce brands and manufacturers undergoing strategic transformation. These elite attendees not only bring concrete procurement and service needs, they also possess on-site decision-making authority — making them high-value partners worthy of deep engagement.
For enterprises pursuing international expansion,GoGlobal is an indispensable 'book of answers' and a one-stop resource repository. Here you can meet top service providers across the entire industry chain in one place, efficiently resolve the complex, long-stand- ing issues that hinder overseas growth and leave behind costly trial and error. Engage directly with authoritative experts to obtain tailored solutions that significantly mitigate expansion risks. At the same time, GoGlobal is a knowledge hub of leading trends and practical strategies: by hearing industry leaders and experts interpret the latest policies and share real-world cases, you will keep your international decisions ahead of the curve.
What you need is not another crowded marketplace, but a deeply integrated, professional and end-to-end solution ecosystem — the unique value that GoGlobal offers.
For enterprises pursuing international expansion,GoGlobal is an indispensable 'book of answers' and a one-stop resource repository. Here you can meet top service providers across the entire industry chain in one place, efficiently resolve the complex, long-stand- ing issues that hinder overseas growth and leave behind costly trial and error. Engage directly with authoritative experts to obtain tailored solutions that significantly mitigate expansion risks. At the same time, GoGlobal is a knowledge hub of leading trends and practical strategies: by hearing industry leaders and experts interpret the latest policies and share real-world cases, you will keep your international decisions ahead of the curve.
What you need is not another crowded marketplace, but a deeply integrated, professional and end-to-end solution ecosystem — the unique value that GoGlobal offers.
Choosing to exhibit at GoGlobal Expo places you in direct contact with China’s most promising client base and positions you as the core partner for their cross-border entry and local establishment. This is more than an exhibition — it is a strategic opportunity to seize the future and secure a decisive competitive edge.
Foreign commercial sections of embassies and consulates, local Chinese-language landing service providers, overseas industrial parks and free-trade zone investment offices,and provincial and municipal commerce bureaus and trade promotion bodies.
Venture capital (VC) and private equity (PE) firms, cross-bor- der payment platforms, export credit insurance providers and international banking divisions.
Overseas property and immigration service firms,visa service providers, cross-border medical consultants and expatriate family support services(international education and relocation assistance).
Enterprise-grade SaaS office solutions (CRM, ERP, collabora- tion tools, low-code platforms),cross-border HR outsourcing (EOR),global payroll and benefits administration, recruitment platforms and expatriate management.
International law firms, global trademark/patent/copyright service providers and business registration agents.
International accounting firms, cross-border tax planning and audit services.
Product certification bodies (CE, FCC, FDA), environmental compliance advisors (EPR, RoHS, REACH), data privacy compliance consultants (GDPR) and cybersecurity solution providers.
Exhibition Area Setup
Government, Park & Investment Promotion Zone
Foreign commercial sections of embassies and consulates, local Chinese-language landing service providers, overseas industrial parks and free-trade zone investment offices,and provincial and municipal commerce bureaus and trade promotion bodies.
Capital & Investment Services Zone
Venture capital (VC) and private equity (PE) firms, cross-bor- der payment platforms, export credit insurance providers and international banking divisions.
Global Living & Relocation Services Zone
Overseas property and immigration service firms,visa service providers, cross-border medical consultants and expatriate family support services(international education and relocation assistance).
HR & Enterprise SaaS Zone
Enterprise-grade SaaS office solutions (CRM, ERP, collabora - tion tools, low-code platforms),cross-border HR outsourcing (EOR),global payroll and benefits administration, recruitment platforms and expatriate management.
Legal, IP & Business Registration Zone
International law firms, global trademark/patent/copyright service providers and business registration agents.
Tax & Audit Services Zone
International accounting firms, cross-border tax planning and audit services.
Product Compliance & Data Security Zone
Product certification bodies (CE, FCC, FDA), environmental compliance advisors (EPR, RoHS, REACH), data privacy compliance consultants (GDPR) and cybersecurity solution providers.
Official teams from e-commerce platforms such as Amazon, Alibaba International and OZON, as well as official represen- tatives and key agencies from traffic platforms includingGoogle, Meta and TikTok For Business.
Cross-border product selection tools and data service providers, viral product trend analysis firms, sample procurement services and rapid small-batch supplychain matchmaking.
International exhibition organizers, booth design and construction service providers, overseas field marketing teams and offline event planning and execution agencies.
Brand strategy consultancies, international PR firms, cross-border KOL/MCN organizations, independent storefront builders (e.g., Shopify) and customer service and conversion tools.
AI-driven cross-border marketing and ad optimization tools, AI-powered multilingual customer service and translation, AI-driven product selection and trend prediction platforms, AI risk-control and compliance solutions, and AI image and video generation platforms.
International ocean, air and rail carriers, dedicated small-par- cel line providers, overseas vehicle rental and fleet management services, and freight forwarders.
Overseas warehousing providers, bonded warehouses,warehouse management systems (WMS), order manage- ment systems (OMS), last-mile delivery and returns handling.
Customs brokers, inspection agents, trade compliance consultants and supply-chain finance platforms.
Online Platforms & Ecosystem Zone
Official teams from e-commerce platforms such as Amazon, Alibaba International and OZON, as well as official represen- tatives and key agencies from traffic platforms includingGoogle, Meta and TikTok For Business.
Product Selection & Supply Chain Coordination Zone
Cross-border product selection tools and data service providers, viral product trend analysis firms, sample procurement services and rapid small-batch supplychain matchmaking.
Offline Expansion &Exhibition Services Zone
International exhibition organizers, booth design and construction service providers, overseas field marketing teams and offline event planning and execution agencies.
Brand Marketing &Sales Conversion Zone
Brand strategy consultancies, international PR firms, cross-border KOL/MCN organizations, independent storefront builders (e.g., Shopify) and customer service and conversion tools.
AI Empowerment & Smart Growth Zone
AI-driven cross-border marketing and ad optimization tools, AI-powered multilingual customer service and translation, AI-driven product selection and trend prediction platforms, AI risk-control and compliance solutions, and AI image and video generation platforms.
International Logistics & Transportation Solutions Zone
International ocean, air and rail carriers, dedicated small-par- cel line providers, overseas vehicle rental and fleet management services, and freight forwarders.
Smart Warehousing &Order Fulfillment Zone
Overseas warehousing providers, bonded warehouses,warehouse management systems (WMS), order manage- ment systems (OMS), last-mile delivery and returns handling.
Customs, Trade & Supply Chain Finance Zone
Customs brokers, inspection agents, trade compliance consultants and supply-chain finance platforms.
Why Exhibit at GoGlobal?
GoGlobal has created China’s first panoramic ecosystem expo for international expansion, bringing together foreign investment promotion agencies, leading capital partners, official platform teams and industry chain leaders. Exhibiting here places you at the core of the industry ecosystem, providing rare opportunities for face-to-face engagement with key decision makers. It is not only a stage to showcase capability, but the optimal arena to discern industry dynamics, forge strategic alliances and define future collaboration.
GoGlobal offers a limited number of curated speaking opportunities to premium exhibitors (subject to vetting and sponsorship). This is a rare chance to share forward-- looking insights alongside industry experts, showcase your expertise to target customers and distinguish your brand as an authority within your niche.
Through a rigorous audience screening process we maximize attendee quality: over 70% of participants are expected to be founders, CEOs and heads of international business. They typically represent firms with annual revenues exceeding RMB 50 million and rapidly growing export brands, and they come with clear procurement needs and budgets. Our AI matching engine will pre-se- lect multiple high-potential prospects from the preregis- tered audience database based on your customer profile, ensuring you avoid ineffective leads and focus on deep engagement with high-quality prospects.
The summit convenes top industry experts and successful entrepreneurs to share the latest market trends, policy interpretations and practical experiences. Through three days of in-depth participation, you will gain valuable first-hand market intelligence and industry insights to inform your business development and product innovation and maintain a competitive edge.
GoGlobal is committed to delivering a high-quality industry exchange platform — from venue selection to program design, from guest curation to on-site experi- ence, every detail reflects professionalism and premium standards. Exhibiting here inherently enhances your corporate capability and brand image, helping to estab- lish a premium and professional perception among customers.
Five Core Values of Exhibiting at GoGlobal 2026
Position Yourself at the Heart of the Industry Ecosystem and Secure Strategic Advantage
GoGlobal has created China’s first panoramic ecosystem expo for international expansion, bringing together foreign investment promotion agencies, leading capital partners, official platform teams and industry chain leaders. Exhibiting here places you at the core of the industry ecosystem, providing rare opportunities for face-to-face engagement with key decision makers. It isnot only a stage to showcase capability, but the optimalarena to discern industry dynamics, forge strategic alliances and define future collaboration.
Secure Thought-Leadership Slots and Build Industry Authority
GoGlobal offers a limited number of curated speaking opportunities to premium exhibitors (subject to vetting and sponsorship). This is a rare chance to share forward-- looking insights alongside industry experts, showcase your expertise to target customers and distinguish yourbrand as an authority within your niche.
Precisely Connect with High-Quality Decision Makers to Maximize ROI
Through a rigorous audience screening process we maximize attendee quality: over 70% of participants are expected to be founders, CEOs and heads of international business. They typically represent firms with annual revenues exceeding RMB 50 million and rapidly growing export brands, and they come with clear procurement needs and budgets. Our AI matching engine will pre-se- lect multiple high-potential prospects from the preregis-tered audience database based on your customer profile, ensuring you avoid ineffective leads and focus on deep engagement with high-quality prospects.
Absorb Cutting-Edge Market Insights and Seize Industry Opportunities
The summit convenes top industry experts and successful entrepreneurs to share the latest market trends, policy interpretations and practical experiences. Through threedays of in-depth participation, you will gain valuable first-hand market intelligence and industry insights to inform your business development and product innovation and maintain a competitive edge.
Experience a Premium Industry Summit and Elevate Brand Value
GoGlobal is committed to delivering a high-quality industry exchange platform — from venue selection to program design, from guest curation to on-site experi- ence, every detail reflects professionalism and premium standards. Exhibiting here inherently enhances your corporate capability and brand image, helping to estab- lish a premium and professional perception among customers.
Why Attend GoGlobal?
GoGlobal 2026 is China’s first ecosystem expo centered on comprehensive end-to-end outbound delivery solutions, bringing together foreign embassies and consulates,premier investment institutions, official platform teams andindustry leaders. It is not an ordinary trade show, but the highest strategic nexus of the outbound sector — your strategic command center for internationalization — enabling you to engage leading resources across theindustry and capture the latest global opportunities.
Whether your challenges are strategic planning, compliance and risk control, logistics and customs clearance, or brand growth, you will find vetted solutions here to reduce trial-and-error costs. The four thematic pavilions cover the entire lifecycle of outbound activities, and our AI matching system will precisely connect you with 3–5 high-quality service providers, eliminating the need to sift through countless options and substantially reducing trial-and-error expenses.
Market information is fragmented and difficult to verify,and there is a lack of systematic, forward-looking guidance. If you are preparing to go global, this is an indispensable practical classroom. In 72 hours you can access key informa- tion — market entry requirements, compliance red lines and cultural sensitivities — meet experts face to face, obtain customized internationalization plans, avoid costly errors and smoothly begin your global journey.
GIf your company is already operating overseas but facing growth bottlenecks, GoGlobal offers the breakthroughs you need. Gain the latest market intelligence, study success cases and connect with high‑quality resources to address deep challenges such as advanced localization, supply‑chain optimization and brand upgrading — facilitating a transition from merely 'going out' to sustainably 'moving up' in global markets.
With a 'no fluff, only value' approach to programming,you will meet decision-makers representing over 70% of attendees and establish direct connections with successful international entrepreneurs, investment partners and platform executives. Through forum sessions, peer exchang- es, case studies and trend analyses, you will gain deep industry insights, avoid common pitfalls and remain at the forefront of the market.
From personalized visit itineraries and a solutions corridorto expert clinics, we are redefining the exhibition experience. You will enjoy an immersive, efficient and high-value 72 hours with every component thoughtfully designed to ensure you depart with actionable solutions and partnership opportunities.
Six Compelling Reasons for Outbound Enterprises to Attend GoGlobal 2026
Take the Stage at China’s PremierOutbound Platform and Seize the Initiative
GoGlobal 2026 is China’s first ecosystem expo centered on comprehensive end-to-end outbound delivery solutions, bringing together foreign embassies and consulates,premier investment institutions, official platform teams andindustry leaders. It is not an ordinary trade show, but the highest strategic nexus of the outbound sector — your strategic command center for internationalization — enabling you to engage leading resources across theindustry and capture the latest global opportunities.
One-Stop Resolution of Full-Chain Outbound Challenges — Save Time, Effort and Risk
Whether your challenges are strategic planning, compliance and risk control, logistics and customs clearance, or brandgrowth, you will find vetted solutions here to reduce trial-and-error costs. The four thematic pavilions cover theentire lifecycle of outbound activities, and our AI matchingsystem will precisely connect you with 3–5 high-quality service providers, eliminating the need to sift through countless options and substantially reducing trial-and-error expenses.
A Compulsory Practicum for Enterprises Planning to Go Global— Avoid Costly Mistakes
Market information is fragmented and difficult to verify,and there is a lack of systematic, forward-looking guidance.If you are preparing to go global, this is an indispensable practical classroom. In 72 hours you can access key informa- tion — market entry requirements, compliance red lines and cultural sensitivities — meet experts face to face, obtain customized internationalization plans, avoid costly errors and smoothly begin your global journey.
A Re-Fuel Station for Enterprises Already Overseas— Break Through Growth Bottlenecks
GIf your company is already operating overseas but facing growth bottlenecks, GoGlobal offers the breakthroughs you need. Gain the latest market intelligence, study success cases and connect with high‑quality resources to address deep challenges such as advanced localization, supply‑chain optimization and brand upgrading — facilitating a transition from merely 'going out' to sustainably 'moving up' in global markets.
Connect with High-Quality Networks and Gain Cutting—Edge Business Intelligence
With a 'no fluff, only value' approach to programming,you will meet decision-makers representing over 70% of attendees and establish direct connections with successfulinternational entrepreneurs, investment partners and platform executives. Through forum sessions, peer exchang- es, case studies and trend analyses, you will gain deep industry insights, avoid common pitfalls and remain at the forefront of the market.
Experience a Transformative Visit — Every Step Delivers Value
From personalized visit itineraries and a solutions corridorto expert clinics, we are redefining the exhibition experience. You will enjoy an immersive, efficient and high-value 72 hours with every component thoughtfully designed to ensure you depart with actionable solutions and partnership opportunities.
Conference & Forums
Program Design:
Plenary Forum: Global Outbound Trends & Strategy Summit
Program Design:
Policy Dividend Briefing Session (Morning)
Value: Obtain the latest policy updates
and seize policy advantages
Global Market Opportunities Forum (Morning)
Value: Capture first-mover advantages and strategically allocate resources in priority markets
Leadership Roundtable (Afternoon)
Value: Gain top-level strategic thinking and avoid major risks
Resource Matchmaking Summit (Afternoon)
Value: Directly engage key resources to accelerate internationalization
Policy Dividend Briefing Session (Morning)
Value: Obtain the latest policy updates
and seize policy advantages
Global Market Opportunities Forum (Morning)
Value: Capture first-mover advantages and strategically allocate resources in priority markets
Leadership Roundtable (Afternoon)
Value: Gain top-level strategic thinking and avoid major risks
Resource Matchmaking Summit (Afternoon)
Value: Directly engage key resources to accelerate internationalization
The Launchpad Pavilion
Launch Practicum Forum:Strategy & Capital
Core Value: Deliver market selection and funding solutions
Featured Session：
Capital Matchmaking
— targeted pairing of investors and projects
The Shield Pavilion
Shield Practicum Forum:Compliance & Risk Control
Core Value: Provide compliance solutions and mitigate risk
Featured Session:：
Expert Clinics (bring specific issues for one-on-one consultation)
Ignite Growth Pavilion
Growth Practicum Forum:Brand & Marketing
Core Value: Offer user-acquisition and brand-building solutions
Featured Session：
Viral Product Workshop(end-to-end disassembly of successful cases)
The Frontier Nexus Pavilion
Frontier Practicum Forum:Supply-chain & Logistics
Core Value: Provide supply-chainoptimization solutions
Featured Session：
Pain-Point Dissection Room (expert teams diagnose companies’ issues on-site)
Breakout Forums: Four Vertical Practical Forums
The Launchpad Pavilion
Launch Practicum Forum:Strategy & Capital
Core Value: Deliver market selection and funding solutions
Featured Session：
Capital Matchmaking
— targeted pairing of investors and projects
The Shield Pavilion
Shield Practicum Forum:Compliance & Risk Control
Core Value: Provide compliance solutions and mitigate risk
Featured Session:：
Expert Clinics (bring specific issues for one-on-one consultation)
Ignite Growth Pavilion
Growth Practicum Forum:Brand & Marketing
Core Value: Offer user-acquisition and brand-building solutions
Featured Session：
Viral Product Workshop(end-to-end disassembly of successful cases)
The Frontier Nexus Pavilion
Frontier Practicum Forum:Supply-chain & Logistics
Core Value: Provide supply-chainoptimization solutions
Featured Session：
Pain-Point Dissection Room (expert teams diagnose companies’ issues on-site)
Media & Communications
Building a Top-Tier Industry Event Profile
Core National and Leading Financial Media
International Authoritative Media
Vertical Media for Outbound Sectors
Industry & Technology Media
Core National and Leading Financial Media
International Authoritative Media
Vertical Media for Outbound Sectors
Industry & Technology Media
Address：17/F, Huarong Building, Futian District,
Shenzhen, Guangdong, China
地 址： 广东省深圳市福田区华融大厦17楼
电 话： 135 3409 7589
Email： info@hanyaevents.com
Address：17/F, Huarong Building, Futian District,
Shenzhen, Guangdong, China
地 址： 广东省深圳市福田区华融大厦17楼
电 话： 135 3409 7589
Email： info@hanyaevents.com
手 机： 135 3409 7589（同微信） 
